Well since we’re not even in beta yet I agree it can wait a bit, but I think it needs sorting before public release and before money is spent on marketing. Mondo only had to change one letter to become Monzo but I think Vitra would need a much bigger change otherwise it risks sounding like some vitamin or health company!
But also, if it can wait and the team should focus on other priorities now (presumably, development of the app, usability and back end), why are we spending time in other threads discussing card design?
It should be all or nothing IMO: if we’re going to stick with what the team have come up with so far let’s just go with all of that for the beta, and then let’s take a staged approach to branding and card design then: determine with certainty if Vitra is going to be a problem (or is worth using investors’ money to fight a court battle over, even if we think we’d win); then once we’ve finally settled on the brand name we can settle on logo and card design. Seems odd to do card design and logo now while putting off a possible rebranding.